High-Intent Patients. Zero Waste.
The person searching 'podiatrist for ingrown toenail near me' has already decided they need care. They just haven't decided who. Google Ads puts your practice in front of that decision.
~90%
of patients Google their symptoms before booking
~78%
book with the first practice that responds
Top 3
ad positions capture the majority of all clicks
Day 1
can generate calls before organic SEO kicks in
Full-Service Google Ads Management
Every component of a high-performing podiatry ad campaign — built, launched, and optimized by our team.
Search Campaign Management
Keyword-targeted campaigns built around patient intent — condition searches, location searches, urgent care searches. We build tight ad groups with high relevance scores to lower your cost-per-click.
Local Service Ads (Google Guaranteed)
LSAs appear above standard paid search and include the 'Google Guaranteed' badge — which dramatically increases click-through rates for local searches. We manage setup, background verification, and bid strategy.
Podiatry-Specific Ad Copy
Every ad headline and description is written for the patient searching. We speak to the pain, the fear, and the urgency — not generic healthcare messaging that blends into the background.
Negative Keyword Management
We build an aggressive negative keyword list from day one — blocking irrelevant searches like 'podiatry school', 'foot spa', 'veterinary' — ensuring your budget only reaches patients, not noise.
Call & Form Conversion Tracking
We implement precise conversion tracking so you know exactly which keywords and ads drove phone calls and form submissions — giving you full ROI visibility on every dollar spent.
Landing Page Optimization
A great ad with a bad landing page converts at 1–2%. We align your landing pages with ad messaging and optimize for speed, trust signals, and clear CTAs to push conversions above 8–12%.
Campaign Types We Run
Search Ads
Text ads at the top of Google results for condition-specific patient searches.
Local Service Ads
Google Guaranteed placement above all other ads, with a trust badge.
Call-Only Ads
Mobile ads that dial your office directly — ideal for urgent patient calls.
Remarketing
Re-engage website visitors who did not book — keeping your practice top of mind.
100% Ad Spend Transparency
Your ad budget goes directly to Google — we never touch it, mark it up, or take a percentage. You always have full access to your Google Ads account and can see exactly what's being spent and where.
- You own the Google Ads account
- Full spend visibility at all times
- No hidden fees or markup
- Cancel without losing your data