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HIPAA Compliance

Marketing That Respects
Your Compliance Obligations.

HIPAA compliance in healthcare marketing is not optional — and it is more nuanced than most agencies acknowledge. Here is exactly how we approach it.

Important: We Are Not Your HIPAA Compliance Officer

Podiatry Boost is a marketing agency, not a healthcare compliance firm. The information on this page describes our practices and approach. Your practice's HIPAA compliance obligations are your responsibility, and we strongly recommend consulting a qualified HIPAA compliance consultant or healthcare attorney for authoritative guidance.

Our Commitments

How We Protect Your Practice

Six specific commitments to HIPAA-considerate marketing operations.

No PHI in Marketing Systems

We configure all CRM and marketing automation tools to handle leads, appointments, and communications only — never clinical records, diagnoses, or treatment notes. Protected Health Information stays in your EHR/PMS, not your marketing stack.

BAA Available for CRM Clients

For practices using our Smart CRM service, we provide a Business Associate Agreement (BAA) covering our handling of any incidental PHI. GoHighLevel (the underlying platform) also offers BAA execution for HIPAA-considerate operations.

Secure Data Handling

Contact forms on your website use SSL/TLS encryption. All data transmitted through our systems uses encrypted connections. We follow the principle of minimum necessary access — team members access only what is needed for their specific role.

Patient Communication Compliance

SMS and email automation sequences we configure for patient communications are designed to exclude clinical content. Review requests, appointment reminders, and re-engagement messages reference scheduling only — not conditions or treatments.

Compliant Review Requests

Automated review request messages never reference clinical details. They are neutral post-appointment messages requesting feedback — fully compliant with Google's review policies and HIPAA communications guidelines.

Breach Response Protocol

In the unlikely event of a security incident affecting data we manage, we have a defined response protocol including immediate notification to affected clients, root cause analysis, and documentation for HIPAA breach reporting requirements.

What Falls Outside Our Scope

Clinical record systems

We do not integrate with or access your EHR or practice management software. Patient records, clinical notes, billing codes, and insurance information stay in your PMS.

Patient consent documentation

We help configure consent language for SMS and email marketing communications, but patient consent for treatment, HIPAA authorization forms, and Notice of Privacy Practices are your responsibility.

Telehealth platforms

We do not advise on the HIPAA compliance of telehealth or video conferencing platforms used for patient care.

Security risk assessments

HIPAA requires covered entities to conduct formal security risk assessments. We do not perform these. Consult a dedicated healthcare IT security firm for your annual assessment.

Questions About HIPAA and Your Marketing?

We're happy to discuss our approach in more detail during your free audit call. Transparency about how we handle data is part of how we operate.

Book Your Free Audit